by Norman Wright Jr.
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by Norman Wright Jr.
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Billboard advertising has been a staple of marketing for decades, and there’s no shortage of interesting facts about it. Here are the top 10:
- The first billboard ad was put up in 1835 to promote a circus.
- The first electric billboard was installed in New York City’s Times Square in 1917.
- Billboards were banned in Hawaii until 2012, making it the last U.S. state to allow them.
- Billboards can be rented for as little as $250 per month, but prime locations can cost upwards of $50,000 per month.
- The largest billboard in the world is located in Saudi Arabia and measures 10,000 square meters.
- In some cities, billboards are subject to “brightness police” who ensure the signs aren’t too bright and distracting for drivers.
- In the 1960s, anti-billboard crusader Lady Bird Johnson successfully lobbied to have all outdoor advertising banned from the highways leading into Washington D.C.
- Billboards are often used as political ad space during election seasons.
- Some companies use augmented reality billboards that allow passersby to interact with the ad using their smartphones.
- In the age of digital advertising, some billboards have gone high-tech with LED displays that can change messages every few seconds.
I hope you found these facts interesting and informative! Let me know if there’s anything else I can help you with.
