Such a great study!

In a recent article from Billboard Insider, According to OAAA they had partnered with Solomon Partners to do a study entitled 2023 U.S. Major Media Advertising Effectiveness Analysis.

It was determined that Out Of Home (OOH) Advertising Has the Highest Levels of Consumer Recall Versus Other Media Channels. OOH Ad Recall Tops Live/Streaming TV, Podcasts, Radio, Print & Online Executions.

If you haven’t considered digital billboard advertising, maybe it’s time to rethink your marketing strategy and get the most out of your budget.

Read full article here =>