Digital billboard advertising has emerged as one of the most effective forms of marketing in recent years. With its dynamic and eye-catching visuals, it has the power to capture the attention of passersby and make a lasting impression. In this blog post, we will explore the impact statistics of digital billboard advertising over other forms of marketing.

Firstly, digital billboard advertising is more cost-effective than traditional advertising methods such as TV, radio or print ads. A digital billboard can display multiple ads, which means that businesses can share the space and divide the cost. This is particularly useful for small businesses who may not have the budget to invest in large-scale ad campaigns.

Secondly, digital billboards have a wider reach compared to other forms of marketing. According to Outdoor Advertising Association of America (OAAA), 71% of Americans look at the messages on digital billboards while driving. This means that digital billboards are an effective form of marketing for businesses looking to reach a larger audience.

Thirdly, digital billboards have the ability to deliver real-time messaging. Unlike print ads or TV commercials, digital billboards allow for quick updates and changes to be made. This is particularly useful for businesses promoting limited-time offers or flash sales. Digital billboards also allow for geotargeting, which enables ads to be displayed based on location, and thus, increase relevancy and engagement.

Finally, digital billboards have a high recall rate compared to other forms of marketing. According to a study by Nielsen, 75% of travelers recalled seeing a digital billboard within the last month. This high recall rate can be credited to the ability of digital billboards to deliver memorable and engaging content.

In conclusion, digital billboard advertising has proven to be an effective form of marketing with a wide range of benefits. From cost-effectiveness to wider reach and real-time messaging capabilities, digital billboards have emerged as a powerful tool for businesses looking to promote their products and services. With the rise of digital technology and increased use of mobile devices, digital billboard advertising is only set to become more impactful in the years to come.