Digital billboards have become a popular advertising channel for businesses of all sizes, including small businesses. With the rise of online advertising, there has been an increasing demand for digital billboards as they offer a more personalized and engaging way to connect with potential customers.

In recent years, there have been several studies conducted to evaluate the effectiveness of digital billboard advertising for small businesses. While there is no one-size-fits-all answer, the statistics suggest that digital billboards can be an effective tool for promoting small businesses.

Here are some of the key statistics on digital billboard advertising for small businesses:

1. Cost-effectiveness: Digital billboards are relatively cost-effective compared to traditional advertising channels such as TV, radio, and print. A study by the Outdoor Advertising Association of America (OAAA) found that the cost-per-thousand (CPM) impressions for digital billboards was $2.18, which is significantly lower than other media channels.

2. High visibility: Digital billboards are designed to capture the attention of passersby, making them highly visible. According to a study by Arbitron, a media and marketing research firm, 59% of people who notice digital billboards remember at least one ad displayed on them.

3. Increased engagement: Digital billboards offer interactivity options such as QR codes, social media links, and event countdowns, making them more engaging than traditional billboards. A study by Nielson found that digital billboards increased engagement by up to 47%.

4. Targeted audience: Digital billboards can be programmed to display ads at specific times of the day or days of the week, allowing small businesses to target their audience more effectively. This approach can help them reach their target demographic with greater precision.

5. Greater flexibility: Digital billboards can be updated remotely, allowing small businesses to change their message and offer promotions instantly. This flexibility enables small businesses to stay relevant and ahead of their competition.

In conclusion, digital billboard advertising can be an effective tool for small businesses to increase visibility, engagement, and target their audience more accurately. While success rates will depend on a variety of factors, the above statistics suggest that small businesses can benefit from including digital billboards in their marketing strategy.