If you are a business owner or have been in charge of your company’s marketing for any length of time, you have probably asked yourself this question – do digital billboard ads get noticed?

Well, I hope I can answer that question in this post. According to a study conducted by Neilson, the overwhelming answer is yes. With over half of the people asked, they have stated that they remember the message that was on the digital billboards. (See chart below)

This is great news for those of you who take advantage of digital billboard advertising. With the high volume of traffic passing these boards as well as the number of views per month acquired, digital billboard advertising gives you some of the greatest returns on investment for your marketing dollars.