According to research conducted by the Outdoor Advertising Association of America, digital billboards can increase revenue by an average of 15-20%. This is due to their ability to reach a wider audience, target specific demographics, and provide more engaging content.

In addition, a study by Nielsen found that digital billboards are 3.5 times more effective at delivering brand messages compared to traditional static billboards. This is because they provide more eye-catching visuals that can capture the attention of passersby.

Another study by Arbitron found that digital billboards have the potential to increase customer engagement by up to 47%. By incorporating interactive elements like QR codes or gamification, businesses can encourage customers to engage with their brand and drive sales.

Overall, these statistics demonstrate the significant impact that digital billboards can have on revenue and customer sales. By incorporating them into your advertising strategy and utilizing their unique features, businesses can see a substantial return on their investment.