To get the most out of your outdoor advertising marketing strategy, I would suggest that you “Make them an offer he can’t refuse”.

This is a great way to not only drive traffic into your business, get new customers, and increase sales, but it also lends well to tracking your ROI if you make the offer unique to the campaign.

First, you need to understand what drives your customers – what would really motivate them to want to reach out to find out more about your offer.

Although it varies for each industry, here are a few ideas to help get your creative juices flowing;

• Offer a free giveaway
• a $1 special
• buy one get one free
• try before you buy
• a free demo
• a free gift when you purchase, etc.

What I advise my clients to do when they’re trying to come up with an offer that “they can’t refuse”, is to start off by being outlandish. Ask yourself, what do you know for a fact we get people to pick up the phone and call you or stop into your location? Once you come up with a few ideas, you will be surprised at how easy it is to refine the concepts to make them work and fit into your business model.

It’s important to have some fun with it, get some of your employees involved, and have a wonderful brainstorming session. Who knows, you may come up with three or four spectacular ideas to quickly and dramatically increase your business.

We would love to hear some of the great ideas you come up with – please reach out to us and share. Maybe we can write a blog post featuring you! 😁